Younger adults are socializing differently, and hospitality businesses need to pay attention. A growing number of Gen Z and millennial guests are choosing hands-on creative experiences over the usual bar nights or restaurant meetups. The trend, often called “crafternoons,” involves casual get-togethers centered around DIY projects like candle painting, embroidery, or card making. The Michaels Creativity Trend Report found that more than 70% of young adults now prefer craft-based social activitie...