Tag Archives: Guest Experience

How to Infuse Local Flavor at Your Hotel

Guest Experience News

Giving travelers a taste of local culture can help you stand out from the competition. More than ever before, travelers are craving a taste of local culture and food during their vacations, family travel experiences and business trips. By showcasing local art, food and culture at your hotel, you can appeal to these travelers and help them create memorable experiences. This is especially true if you're focused on attracting younger guests. A recent survey from the Collage Group, "Gen Z Passion Po...

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Getting in on the Hyper Personalization Trend

Concierge

Some ultra luxury hoteliers are going to great lengths to take personalization to extremes A guest walks into a luxury hotel, and they're greeted by name and immediately handed their favorite hot beverage, a skinny vanilla latte with cinnamon. They enter their room and catch a whiff of lavender, their favorite scent. A personalized playlist with their favorite music, modern classical, creates a relaxing vibe. It may sound a little over-the-top, but 80 percent of customers say they are more likel...

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The Importance of Audience Segmentation

Competitive Intelligence

How dividing your audience can help you communicate more effectively and provide better guest service. Market segmentation is an important tool that allows you to better understand your guests and to expertly target relevant messages, deals and offers to each group. Once guests walk in the door, market segmentation also can help you offer better service. "Market segmentation can help to expand your consumer base, target new audiences, and expand your hotel business into new markets," hospitality...

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4 Tips for Getting Better Reviews for Your Veterinary Practice

Competitive Intelligence

Potential clients will often be swayed by what others say about your practice. More than three-quarters (77 percent) of consumers “always” or “regularly” search for online reviews when browsing their phones for local businesses, according to “Local Consumer Review Survey 2022,” a report from marketing agency BrightLocal. Plenty of consumers also said they would take time to write a review. Nearly 70 percent of those surveyed said they’d consider leaving a good review for a positive experience. A...

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Respectful Communication: People with Disabilities and Your Business

Communication and Messaging

How patronizing customers with disabilities can cost your bottom line. People with disabilities are often treated like children, spoken down to, and belittled. I should know – I live with one. When striving to improve your company’s customer experience, it is important to consider your disabled customers as well. Perhaps you or your staff do not have much experience interacting with people with disabilities, and perhaps you even feel uncomfortable when you find yourself in those situations. This...

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Your Loyalty Program and the Guest Experience

Guest Experience News

How loyalty programs can help you collect and use data to keep guests coming back again and again. A loyalty program isn't just for huge hotel chains: it can work for smaller hospitality companies and boutique hotels too. In fact, a loyalty program is a great way to collect data that can help you to better understand your guests and offer more personalized service. Why put the effort into starting a loyalty program? Hotel industry data shows that it can cost five times as much to gain a new gues...

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5 Customer Service Must-Haves for Your Fitness Center

Guest Experience News

Meeting customer service expectations can keep guests from shopping around for another gym. Now that more post-pandemic members have returned to fitness centers, offering excellent customer service is key to providing a guest experience that makes your gym stand out from competitors. “With changing consumer expectations, there is little room for error when it comes to customer service, especially in the fitness industry,” according to customer engagement software provider Glofox “When your membe...

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Social Media Guide for Improving Customer Service

Communication and Messaging

In the digital age, options abound for providing premier customer service through the web, and using the right platform is paramount. Social media is a great way to get in touch with consumers and build up your reputation, but with top platforms hosting millions of users each, it can seem overwhelming to find a good starting point. Each platform is unique, so it’s important to assess which will serve your business best. Social media can be used to forge a closer relationship with your clients an...

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Social Selling in the Hospitality Industry

Communication and Messaging

Take a step up from basic social media marketing and a step towards better brand relationships. When your hotel can be in the minds of customers without having to talk to them directly, why ever bother with a cold call again? Social selling is today’s sales pitching. Don’t be mistaken in thinking that it ends at having a social media presence. It’s taking that social media presence and using it to expand and strengthen a loyal customer base that will be thinking about your business before it’s e...

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7 Ways to Improve Client Communication at Your Veterinary Practice

Communication and Messaging

Great communication goes a long way towards building client loyalty and trust. Client communication is key to providing a positive guest experience at your veterinary practice, according to veterinary practice software provider VETport. Good communication among veterinarians, staff members and clients leads to better patient outcomes and customer satisfaction and builds trust, says VETport. It’s not just the veterinarians at your practice who are tasked with communicating with clients, either. E...

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