Tag Archives: hotels

Wedding Parties Fall in Love with Your Hotel

Making Wedding Parties Fall in Love with Your Hotel

Competitive Intelligence

When wedding parties stay, you get a golden opportunity to provide unforgettable service. After a long lull during the height of the pandemic, you can expect a wedding "boom" in 2022 and beyond. That means plenty of opportunities to make a great impression on wedding parties with personalized service. In fact, it's expected that 2.6 million couples will say their vows across the United States during the year, according to the Real Weddings Study, an annual report from wedding site The Knot. And ...

Enter your email below to access this content:

Already a subscriber? Please login

How to Attract “Experience Seeker” Hotel Guests

Emotions, Perceptions, Feelings

Today’s post-pandemic guests seek experiences that enrich their lives and travels. About one-third of global survey respondents say they’re more open now to exploring new travel destinations than they were before the beginning of the pandemic, according to “Travel in 2022: A Look Ahead,” a report on travelers’ habits and desires by TripAdvisor. “For millions, the COVID-19 pandemic has brought to light just how important the simple act of traveling is and how much enrichment it brings to life,” s...

Enter your email below to access this content:

Already a subscriber? Please login

Does Your Hotel Appeal to These Post-Pandemic “New Travelers?”

Competitive Intelligence

Shifting life and work priorities arising from the pandemic have created hotel guests with new expectations your hotel must meet. 2022 is the year of the “new traveler,” including hotel guests who changed many of their behaviors and expectations during and after the COVID pandemic, according to the American Hotel & Lodging Association’s (AHLA) “2022 State of the Hotel Industry Report.” “While a true recovery to pre-pandemic levels is still several years away, the more that hotels understand,...

Enter your email below to access this content:

Already a subscriber? Please login

6 Ways Your Hotel Can Use Social Media to Inspire Guest Travel, New and Return Bookings and More

Communication and Messaging

Don’t miss out on these opportunities to build brand awareness and grow your hotel’s social media following. Is your hotel or resort making the most of social media marketing opportunities? Implementing a social media marketing strategy is a great way to engage with hotel guests and potential guests and boost awareness of what your hotel has to offer. Using social media marketing also builds and rewards guest loyalty among your hotel’s social media followers on Facebook, Instagram, Twitter and o...

Enter your email below to access this content:

Already a subscriber? Please login

Hotel Services Today’s Guests Expect at the Touch of a Button

Guest Experience News

Contactless technologies top the list of services most desired by post-pandemic guests. Today’s hotel guests want technologies that provide them with more control of their room environment and hotel services such as room service, housekeeping and more, according to “Hotels’ Digital Divide,” a report from hospitality technology platform Alice. “Guests’ preferred devices vary, but their core concern doesn’t: They want their hotel at their fingertips,” says the Alice report. From the ability to che...

Enter your email below to access this content:

Already a subscriber? Please login

Guest Experience Management

6 Ways Your Hotel Can Help Guests Feel Safe and Secure

Guest Experience News

Taking measures to step up and maintain hotel security can ease travel concerns and lead to a better guest experience. Now that pandemic fears have eased, safety and security is at the forefront of travelers’ concerns when it comes to health, privacy and physical security at hotels. “After living through years of economic insecurity and a global pandemic, [guests] want to feel secure when they’re away from home,” according to Hotel Management. “They want to know that you’re faithfully taking act...

Enter your email below to access this content:

Already a subscriber? Please login

Hotel App

8 Must-Have Features for Your Hotel App

Guest Experience News

Today’s guests expect these top smartphone app features when choosing a hotel. Roughly one-quarter (24 percent) of hotel guests surveyed said they used an app on their mobile phone to check into a hotel in the past 12 months, according to the most recent National Technology Readiness Survey (NTRS). And 39 percent who hadn’t checked into a hotel with their mobile phone said they’d be interested in doing so in the future. But phone app features that guests use and desire don’t stop with just mobil...

Enter your email below to access this content:

Already a subscriber? Please login

Hotels are Better Than Airbnb

Unpopular Opinion: Hotels are Better Than Airbnb

Guest Experience News

Consumer research shows most prefer the home rental platform – I think they’re nuts. When my brother got engaged, he asked if I’d be his best man. I was honored to fill the role and determined to make his bachelor party a weekend he’d never forget. Safe to say I nailed making it memorable – just in a really bad way. For days, I sifted through online ads for hotels and Airbnbs trying to find the best bang for my buck. That’s when I found the perfect beach-view apartment in Fort Lauderdale. This p...

Enter your email below to access this content:

Already a subscriber? Please login

COVID-19-cleaning-programs

10 COVID-19 Hotel Cleaning Programs

Competitive Intelligence

As hotels begin reopening, no one-size-fits-all approach has been outlined on how to operate in the "new world." COVID-19 has weakened the immune system of the hospitality industry to near-fatal numbers – some have already fallen to the virus. Since mid-February, the U.S. hotel industry has lost out on more than $23 billion in room revenue due to the pandemic, according to the American Hotel & Lodging Association. Don’t go with the bare minimum CDC and state guidelines – learn from those who...

Enter your email below to access this content:

Already a subscriber? Please login

When Reservations Miss the Mark – Closing the Call Center Gap

Competitive Intelligence, , ,

The properties are magnificent. The brochures are compelling. The promise is clear. Then the guest makes the call. What happens next can either reinforce that promise or quietly unravel it. When the first call falls short A guest calls with excitement, ready to plan a stay. Instead of connecting with someone who knows the property, they reach a central reservations agent who has never been there. Questions go unanswered. Responses feel generic. The conversation becomes transactional. The call is...

Enter your email below to access this content:

Already a subscriber? Please login