Tag Archives: Competitive Intelligence

Higher Employee Wages Linked to Improved Customer Satisfaction

Competitive Intelligence

A happy worker can mean a happy customer. Discussions in the media and politics about minimum wage have taken a major space in the public consciousness for the last several years. Between the “fight for $15” and the arguments that many businesses would have to close if minimum wages were raised, it may be difficult to know where to land on this issue. Many businesses choose to pay minimum or low wages to keep their costs low; however, this choice may ultimately be harming them. A recent study co...

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5 Ways to Improve Your Restaurant Reviews

Competitive Intelligence

Take these steps to gain more reviews that promote your restaurant and attract new guests.  When a potential guest looks your restaurant up online, there’s a good chance their next stop will be to check out reviews of your restaurant on Yelp, Google and other popular review sites. Up to 94 percent of Americans and up to 87 percent of U.K. residents surveyed say they’re dining choices are influenced by online reviews, according to Tripadvisor. “More consumers than ever use and trust online review...

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How to Build Coffee Shop Loyalty with a Positive Guest Experience

Guest Experience News

Try these tips for winning over guests who like to think of your coffee shop as a second home. If you want your guests to keep on walking when they pass by one of your competitors, you’ll need more than just a loyalty program to keep them coming back. Coffee shop guests also want a consistently positive guest experience that makes them loyal customers. “With loyalty comes a sense of belonging, a protectiveness, and the suggestion that there is a close and direct link between the business and the...

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5 Ways to Grow Your Hotel Brand With Community Partnerships

Competitive Intelligence

Showing guests and potential guests that your hotel cares about its community can boost brand awareness, community goodwill and revenue. Is your hotel making the most of marketing and brand-boosting opportunities right in your own hometown? If not, you’re missing out on marketing opportunities that raise awareness about your hotel through community partnerships that could lead to individual and group bookings while demonstrating your brand’s social consciousness. “One of the best marketing strat...

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When Customer Services Becomes Life or Death

Competitive Intelligence

Lessons you can learn from a high-profile case of customers living with disabilities. Airport travel is stressful and unpleasant for most people; for people with disabilities, however, there are even more added layers of complications and even potential danger. Wheelchair users are not able to bring their wheelchairs onto the plane with them, and they must be stored underneath the plane in the cargo hold. Often, in the process of transporting the wheelchair to and from its owner, they are damage...

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7 Ideas to Attract New Restaurant Customers

Competitive Intelligence

To draw new and return guests, dish up these ideas that are sure to bring in new business. Two of the main factors that decide how long a restaurant keeps its doors open are new and loyal return guests, according to restaurant point of sale software company Lavu. You might have the best food in town, but if there are too few guests, then you will never grow your revenue,” says Lavu. “The trick is bringing in new customers all the time. If you know how to do this, you’ll build a thriving, steady ...

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Human or Robot? The Customer Service Debate

Communication and Messaging

Artificial intelligence removes humanity from hospitality. But it does provide convenience to guests humans can't. In the last few years, largely as a result of the pandemic, many businesses have faced pressures to digitize their customer service experiences. Due to staffing shortages, some companies have scaled back their customer service representatives and replaced them with tools like chatbots or automated messages. As businesses continue their move toward normalcy, they must examine whether...

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How to Hold Successful Guest Social Hours

Competitive Intelligence

Use your guest social hours to connect with and provide added value to your guests. One way to make your property stand out from others, to offer extra value and to get a chance to connect with guests: hold guest happy hours. Many hotels offer free drinks to guests at a guest happy hour, daily wine tasting or manager's reception. Whatever you call the event, there are several key ingredients that will draw guests in, ensure that they have a good time and offer benefits for you and your hotel. If...

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How to Cater to Non-Drinkers and the Sober Curious

Competitive Intelligence

Why, how and what to serve the non-drinking guests at your hotel. Cutting back on drinking or quitting (even temporarily) has become more popular than ever with the rise of sober October, dry January and the "sober curious" movement. What is the sober curious movement? It's a relatively new phenomenon in which people think consciously about the alcohol they consume and its effects on their mind and body. This may lead to cutting back, going "dry" temporarily or quitting alcohol altogether. These...

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Time is of the Essence: Making Your Business Hours Known

Communication and Messaging

Misleading business hours can lead to missing customers. As a consumer, I’ve recently and frequently found myself in a very frustrating situation. As a night owl, I’ve been known to frequent McDonald’s late at night, often around 3 a.m. There are three McDonald’s in my area, two of which claim to be open 24 hours, according to their Google page. Hungry and tired, I drive fifteen minutes to the closest all-night McDonald’s; the lights are on inside, the drive-thru speaker automatically plays a me...

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