Tag Archives: Competitive Intelligence

Technology Can Increase Accessibility for Disabled Customers

How Technology Can Increase Accessibility for Disabled Customers

Dove, Pottery Barn, and Lowe’s have all launched campaigns to help assist customers living with disabilities. Sure, it’s positive public relations but it’s also good for business. Maybe you’re not equipped to launch a multi-million dollar initiative yourself, but you can use simple tech tricks to help include all customers. Technology is becoming an increasingly ever-present part of the way both business owners and customers navigate our changing marketplace. During the early days of the pandemi...

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Offering Virtual Hotel Tours

4 Benefits of Offering Virtual Hotel Tours for a Better Guest Experience

Providing virtual and/or virtual reality (VR) tours of hotel rooms, conference space and common areas of your hotel on your hotel or resort website helps you stay ahead of competitors and make your hotel more appealing to potential guests, according to Revfine, a knowledge platform for the hospitality and travel industry. But you don’t have to stop with the hotel website. You can post virtual tours of your hotel or resort on social media, YouTube and your hotel’s Google My Business account, too....

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Portrait of happy confident worker at distribution warehouse looking at camera.

How to Cater to Blue-Collar Bleisure Travelers

Bleisure travel has long been associated with laptop-toting business travelers tacking a weekend onto a conference or quarterly meeting. But another kind of bleisure traveler has been checking in for years, just without the recognition, marketing, or tailored amenities. Contractors, skilled tradespeople, traveling utility crews, and remote field workers are blending work and leisure in their way. They’re already staying in hotels across America for days or weeks at a time. And when a project wra...

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Paying an Influencer to Promote

When Is Paying an Influencer to Promote Your Hotel Worth It?

Influencer marketing can be frustrating but effective. The Atlantic has reported the headline “Instagram Influencers are Driving Luxury Hotels Crazy.” A marketing and communications manager for a luxury hotel told the magazine, “her hotel receives at least six requests from self-described influencers a day, typically through Instagram direct messages.” Her biggest frustration is that many barely have the following worth any return on investment. So, GEM Journal scoured the internet for advice on...

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Virtual Concierges and Chatbots

How Virtual Concierges and Chatbots Can Help You Offer a More Personalized Guest Experience

Hotel guests are interested in virtual concierge and chatbot technology as long as it enhances their stay and doesn't take away the option for human interaction. According to the Hospitality in 2025 report from Oracle, a hospitality technology company, almost half of travelers (47.6 percent) are interested in handling at least some of their service requests through chatbots or messaging. Simple requests are often easily managed via chatbot or virtual concierge technology, while more complex or n...

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Guest Technological Needs of Multiple Generations

Meeting the Guest Technological Needs of Multiple Generations

There’s no one-size-fits-all approach when it comes to serving hotel guests ranging in age from Generation Z, who are in their early twenties or late teens, all the way up to the preferences of the Silent Generation, most of whom are now in their seventies or eighties, according to Hospitality in 2025: Automated, Intelligent and More Personal, a report from Oracle Hospitality For example, the report found that nearly 35% of Generation Z and millennial (age 26 to 41) are “very interested” in stay...

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Hospitality Customer Service

The Top 5 Tech Solutions for Hospitality Customer Service in 2020

In this evolving world, technology is a tool and an asset to keep your guests happy. Gone are the days when guests needed a phone book and map to find their way around a new town. But in this technological renaissance, are you using technology to your greatest potential? Here’s a look at five ways you can use technology to improve customer satisfaction at your hotel brand… 1. Self-check-in kiosks Things go wrong traveling all the time. A guest's flight gets delayed, maybe the Uber driver took th...

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5 Things to Know About Bleisure Travelers

More travelers are combining business with pleasure: here's what you should know to win their business. A business traveler checks into your hotel, pulls out her laptop and knocks out some work before heading to a conference the next day. After a busy few days, she welcomes her spouse and kids, who can't wait to jump in the hotel pool and take a weekend trip to the local zoo. She's part of a growing segment known as "bleisure" travelers -- those who travel for work then tack on extra time to rel...

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Happy Staff, Happy Guests

Making your hotel a great place to work is key to making it a great place to stay. Hotel guests often are able to pick up on the mood of the staff, and it can set the tone for their whole stay. I recently arrived at a hotel where I was spending the weekend for a friend's wedding. When I stepped into the lobby with my suitcases and small dog, two front desk staffers were casually bantering back and forth, and didn't look up or say hello. One word instantly popped into my mind: indifference. Now, ...

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In What Ways do Hurricanes Impact the Hospitality Industry?

Hurricane season in Florida goes through the end of the month, and the storm can wreak long-term havoc in the regions where they make landfall and beyond. Hurricanes and their related risks are a fact of life in Florida, since much of the state sits in a part of the world where environmental conditions make it easy for the storms to form. Hurricane season goes through the end of the month, and the mere threat of them hitting land can influence the decisions that leaders make as they seek to acco...

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