Tag Archives: hair salons

How to Respond to Bad Hair Salon Reviews

Communication and Messaging

As a hair salon owner, you need to manage your online reputation. And learning the fine art of responding to bad reviews is as much a part of the job as keeping up on the latest cut and color trends. About half of customers use online reviews to make a final decision when choosing a salon, market research from Phorest shows. In fact, the survey found that 72 percent of prospective clients search Google for a new hair salon, and they will no doubt pore over Google reviews. Others browse Yelp and ...

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Woman, salon and hair in basin washing, client and eyes closed or applying treatment with person hands. Professional, hairdresser and haircare with customer, pamper and relaxing service with stylist.

Revamping Your Salon: 7 Tips for a Successful Rebrand

Insights,

If you’re looking to reinspire clients and attract new ones, it may be time for your salon to undergo a beauty transformation itself. Rebranding a salon can breathe new life into your business, helping to spread the word while re-engaging your existing customer base. Whether you’re aiming to modernize your decor, refresh your services menu, or boost your marketing strategies, a well-thought-out rebrand can make a significant impact. Sometimes, all it takes is a fresh perspective to change your m...

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How Hair Salons Can Nurture Their Online Presence

Communication and Messaging

Provide personalized hair and beauty service by focusing on social media and your online reputation. In the past, a prospective client might have heard about your salon by asking a friend where she got her hair done. Then maybe she called to book an appointment, and arrived at your salon without ever having seen your website or social media accounts. Today, your prospective and current clients want to engage with you online from the start. In fact, a recent survey found that almost half (49 perc...

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5 Ways AI Can Give Your Salon a Makeover

Guest Experience News

Employing artificial intelligence in your salon can make for a better client service experience. Artificial intelligence is transforming a variety of industries, including restaurants and travel. AI also can work wonders at salons when owners embrace this technology. The global artificial intelligence market is valued at $93.5 billion, and is expected to have a compound annual growth rate (CAGR) of almost 40 percent between 2022 and 2030, according to AI market research by Grand View Research. S...

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5 Ways to Make Your Salon More Eco-Friendly

Best and Worst Practices

Turns out it is easy to be green, and sustainability can help you stand out from the competition. From energy efficient light bulbs to water conservation to offering natural products, becoming a sustainable salon doesn't need to break the bank. In fact, it can provide a financial boost. More than nine in 10 (93 percent) of salon customers are concerned about a salon's impact on the environment, according to Salon Today. This means making your salon more eco-friendly, and advertising that fact, c...

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How Hair Salons Can Better Serve Clients Seeking Experiences

Guest Experience News

You can make getting hair and beauty services an "experience" at your salon. The trend of spending money on experiences rather than things has gained momentum in recent years in industries ranging from retail to travel to beauty. One expert says hair salons can take advantage of this trend by diversifying services and better serving clients seeking to make an "experiential investment" in personal care. "People are craving experiential investment in themselves, and beauty is a great place to be r...

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5 Hair Salon Service Mistakes to Avoid

Competitive Intelligence

Learning from these mistakes can help you to hold onto loyal clients. I recently decided to "break up" with a hair stylist I'd been happily going to for more than five years after one notably bad service experience. It wasn't just one issue, but a slew of service snafus at once, that sent me in search of a new stylist. Turns out I'm not the only one who may flee a hairstylist for these types of hair salon service issues. In fact, several of the ones I experienced made a list of top salon complai...

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