Tag Archives: healthcare

Happy woman using smart phone while waiting for doctor's appointment at medical clinic.

Patients or Guests? How to Create a Five-Star Experience at Your Practice

A doctor’s office may not be the first place to come to mind when considering guest experience, but patients today expect more than just competent care. They want comfort, convenience, and a level of hospitality that makes them feel valued. Long wait times, unfriendly front desk interactions, and sterile environments can leave patients feeling like just another name on a chart rather than a valued guest. Much like hotels and restaurants, healthcare providers must recognize that every touchpoint ...

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Hospital worker recognition programs contribute to outstanding service in health care.

The Impact of Hospital Worker Recognition Programs on Employee Motivation

In the high-stakes, fast-paced environment of healthcare, hospital worker recognition programs are vital tools that highlight the hard work and dedication of medical professionals and support staff. Hospitals can be a stressful place to work, and employees handle a lot in order to keep things running smoothly. There are many ways employers can recognize their hard-working hospital staff, as well as many benefits that come from investing in a well-rounded recognition program.

Boosting morale: Re...

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Young man waiting for his turn in room.

The Psychology of Wait Times: Why Perceived Time Matters More than Actual Time

Perception often shapes reality, and this is especially true when it comes to wait times. Last year, Penn State's School of Hospitality Management released a study that found guests frequently view waiting lines as a sign of popularity, but patience runs thin after about 15 minutes. Meanwhile, a separate study published in the Journal of Hospitality & Tourism Research revealed that guests tend to rush their menu decisions when faced with long waits, especially when using self-service technol...

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Medical office best practices include informed patients, efficient workflows, and happy staff.

5 Best Practices To Get Your Medical Office in Shape

The healthcare industry has transformed into something more than just medical treatment. Patients now expect a certain level of care amidst a sea of treatment options. With online reviews available at patients’ fingertips and background information searchable from multiple web sources, transparency is at an all-time high. For doctors and other health providers, this means looking closely at how they serve patients from every angle. The old reflex of staying loyal to longtime providers or schedul...

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Guest Experience Lessons Learned From Years in Hospitals

Unfortunately, my mom spent the last five years of her life in and out of hospitals. Fortunately, it taught me a lot about how I wanted to be treated during my visits. Because of the severity of my mother’s condition, I was her primary caregiver. She suffered a severe aneurysm and became paralyzed, so we visited many medical facilities – I remember my experience at all of them, including the quality of the property and staff performance. It’s hard enough having to watch a loved one become ill. I...

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Take Care of Hospital Staff With Wellness Incentive Programs

Well-being matters – especially to the ones providing it for others. Hospital teams provide care for a living, and now it’s time to turn the spotlight on those that need it most. Since healthcare industry workers consistently go above and beyond the call of duty, it’s easier for them to feel depleted, often while putting patients’ needs before their own. Nearly 8 in 10 nurses in the United States say they feel “emotionally drained” on a consistent basis. A workplace well-being program can provid...

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Providing Cutting Edge Customer Service in Surgical Practices

In and out of the operating room, the process of surgery should be as painless for patients as possible. Cutting the stress out of going under the knife can make a world of difference for patients. Preparing for elective surgery is a very involved process, from dealing with insurance to getting ready to heal, which can mean speaking with a case worker and getting support from family and close ones. There’s a lot of communication with several parties going on for each patient. That’s why providin...

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Considering Urgent Care Patients Guests Is The Best Medicine

Guests want the best – especially when they feel at their worst. This is equally true for patients seeking medical care. Rising revenue proves these medical marvels aren’t going anywhere anytime soon. Last year, the average annual growth rate for US urgent care centers was over 3%, and the market is expected to grow by another 11% in the next eight years. Urgent care centers started popping up in the 1970s. Although they’ve been around for more than 50 years, their presence grew as they became a...

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Happy female concierge in hotel hallway looking at camera. Copy space.

The Power of Welcome – Extending Hospitality Beyond Your Property

A meaningful welcome doesn’t start at check-in or end at the front door. When done well, it shapes how guests feel about your brand before they arrive and long after they leave. What makes us feel welcome, comfortable, and appreciated in any environment? What emotions are triggered when we experience a genuine sense of welcome – and when we don’t? And how can hospitality leaders extend that feeling beyond the physical boundaries of their property? Recently, I visited a doctor’s office and was st...

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Medic discussing medication treatment with senior patient during checkup visit consultation in hospital lobby. Old man filling medical insurance document before start examination. Medicine concept

Improving the Patient Experience Starts With Every Touchpoint

Healthcare providers often focus on clinical outcomes when evaluating success. But for patients, the experience of care extends well beyond the exam room. During a recent presentation to the Broward County Medical Association in South Florida, I spoke with physicians and practice leaders about one of the most common challenges they face today: meeting rising patient expectations for service. According to Cynthia Peterson, executive vice president of the association, two concerns surface repeated...

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