When guest experience breaks down, it is rarely because someone lacked technical knowledge. It fails when the person facing the guest does not have the judgment, empathy, or motivation to act in the moment. For hospitality leaders, that makes hiring one of the most consequential decisions they make, not just for service quality, but for culture, loyalty, and long-term performance. “For me, the way I successfully led hotels to profit was always through hiring,” says Peter Ricci, who leads Florida...