Children have become a major factor in hotel bookings. According to the 2025 Hilton Annual Trends Report, 7 in 10 families choose travel destinations based on their kids’ input. The child-led travel trend underscores the importance for hotels to consider a group of guests they might have been overlooking or treating as a problem to solve, rather than an opportunity to serve. Intentionally curated, family-friendly environments delight young guests and encourage them to return. Hilton’s report rev...