Tag Archives: marketing

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Local Feel Versus Established Branding — And How to Get the Best of Both

Best and Worst Practices,

Customers are pulled in two different directions: shop small to support the local community, or fall back on familiar brands with demonstrable experience. As a business, it may seem difficult to strike a balance between maintaining corporate identity and offering guests a unique and relatable experience. Both have their drawbacks, and while small, community-centric businesses and well-known, widespread brands might seem opposed to each other, there is plenty of common ground to appeal to guests....

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Business Collaboration Ideas to Build Brand Awareness

Best and Worst Practices, ,

Collaborations between businesses can double the customer base of both parties. Whether just starting out or seeking to expand, working with other businesses is a powerful way to get a brand in front of potential patrons. Companies that fulfill adjacent needs can work together to combine audiences and expand their reach. Teaming up doesn’t have to be stress-inducing. Here are some popular collaboration ideas across a range of time and financial commitments to help you get the word out. 1. Collab...

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Where Consumer Interest Has Headed In 2026

Guest Experience News, , ,

Top minds dedicate themselves to predicting consumer trends to get ahead of the curve, but customers have the final say, capable of pulling industries in unforeseen directions. At the end of last year, Google published a list of predictions of what would appeal to consumers most in 2026, gathered from higher-ups across the company. The world’s most well-known search engine typically has a handle on what people like and a wealth of data to pull from. Some trends have taken off as assumed, though ...

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5 Ways to Prepare Your Hotel or Airbnb for the FIFA World Cup

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The U.S. will co-host this year's FIFA World Cup — and there's more than five million fans expected to attend in-person matches across host cities and countries. This creates huge opportunities (and challenges) for hotels and Airbnb hosts alike. With the World Cup kicking off in June, you can start preparing your property and marketing plans now to offer the best experience then. Here are the U.S. cities that will host World Cup matches in 2026:

Atlanta Boston Dallas Houston Kansas City Los Ang...

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5 Experiences That Produced Positive Google Reviews

Communication and Messaging, , ,

A few years ago, I wrote my first Google review. I’ve written five total reviews since – here’s why I was inspired to do so. The simplest way to encourage reviews is to ask for them. While working in customer service for a small retailer, I learned the importance of Google reviews for SEO and business growth, and we handed out QR codes with orders and requested reviews after every positive interaction. The reviews started flowing in, and we were discovered by tons of new customers. But the tacti...

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The Why and How of Inter-Business Relationships

Leadership, ,

A business would be out of operation without its most important type of relationship: clients. But behind the scenes, inter-business relationships are a huge driver of success. Managers have to keep many key relationships in mind beyond clients, guests, and other types of patrons. Parties with stakes in the company, such as shareholders, need to be considered in big decisions. Partners like developers and suppliers must also be respected. Competitors and businesses in adjacent industries can be ...

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Tampa, Florida USA - September 2, 2022: Grand opening of Chick-fil-A fast-food restaurant.

Former Chick-fil-A Service Insider Shares the Secret Sauce to Guest Experience

Emotions, Perceptions, Feelings, , ,

Chick-fil-A has always been clever. The cows alone proved that. But the reason people keep coming back isn’t the advertising. It’s the fact that the experience usually matches the promise. Orders are right. The operation feels controlled. The basics hold up, day after day, across locations. That consistency is the part most businesses misunderstand when they talk about guest experience, according to Scott Wozniak, a former insider who spent years studying how loyalty is actually built. Wozniak h...

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Don’t Forget the Strategy in “Strategic Partnering” Your Hotel Brand

Insights,

Hotels want loyal customers, and gone are the days of timid partnerships in an attempt to keep you. The forays are slowly becoming more aggressive — some have even made attempts to associate themselves with the clothing industry. Vanity Group has partnered with many brands to make headway in the hotel amenities space, thinking that consumers will positively associate quality sleep with those brands. You should consider these partnerships and what your competitors are doing, but don’t be so quick...

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WASHINGTON, D.C., USA - JUNE 03, 2022: Waldorf Astoria Hotel in downtown Washington, D.C., USA. June 01, 2022 new opening of the 5 star luxury hotel Hilton Waldorf Astoria, the former Trump Hotel.

A Rebrand can Rejuvenate Your Hotel – If Handled Appropriately

Insights,

Attaching yourself to a brand requires a great deal of logistical care, and there are numerous other concerns to consider as well. Some of the larger hotel brands are creating more brands in an attempt to broaden their reach, even to hotel guests who are none the wiser. One expert compared that phenomenon to the vast array of cereals available in a standard grocery store. Researchers from the University of Delaware and Cornell have found that rebranding can be especially lucrative. Others from t...

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Data-Driven Decision Making in Hospitality

Competitive Intelligence, ,

Data tells a story bigger than just numbers alone. Hospitality leaders can use data analytics to understand guest preferences, optimize revenue, and ultimately stay competitive. Hotels have more guest data at their fingertips than ever, and the smartest ones are using it to fine-tune everything from marketing campaigns to pricing strategies. With booking trends, loyalty program activity, and real-time spending insights, hospitality businesses can create more personalized guest experiences and ma...

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