Tag Archives: gyms

Small business owner's daily routine, from opening, welcoming customers to taking orders, processing payments, maintaining a tasteful, clean environment.

Five Ways Hospitality Companies Can Protect Customer Trust When Closing Locations

Communication and Messaging, , ,

Two days after joining a local fitness club that was part of a larger national chain many years ago, I arrived early in the morning ready to restart my fitness journey. I signed up with the club because, although it was more expensive than some competing gyms, it had a reputation for customer loyalty and strong service. I was therefore shocked when I arrived and found the front doors locked and chained, with only a short handwritten note explaining the location was permanently closed. The next f...

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Maintaining Your Fitness Center: How to Keep Gyms in Tip-Top Shape

Emotions, Perceptions, Feelings

Whether it’s an athletic club, hotel amenity, or residential perk, guests appreciate a fitness center that exceeds expectations and makes working out a breeze. Once a fitness center is established, however, it can’t just be a one-and-done project. Gyms need constant attention so guests continue to enjoy this environment – and feel inspired to return. Maintaining an attractive gym can increase gym membership renewals. For residential properties, it’s an enticing feature for potential residents. H...

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Work It Out: Getting Guests Into Your Gym

Competitive Intelligence

From the local gym membership I was gifted to the establishment that would cost me ten times as much were I not a guest, I’ve lived through a variety of gym experiences. Shopping for a new gym, I consider the many ways that people exercise that don’t involve a paid membership: heading to a park, going for a walk, or installing a home gym, to name a few. There needs to be a draw for those monthly fees to be worth the spend. For some, that’s as simple as a varied set of free weights. Others may ta...

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8 Fitness Center Turn-Offs That Send Members to the Competition

Competitive Intelligence

Don’t let these fitness center annoyances drive your members away. When a new member signs up at your gym or fitness center, they’re as excited as you are. Most new or long-time members look forward to becoming and staying more fit and healthy by making their fitness center time part of their weekly schedule. But that doesn’t mean they’ll stick around for years, especially when they’re confronted with annoying, inconvenient or problematic issues at your gym or fitness center. There isn’t much ro...

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Take These 4 Steps to Increase Fitness Center and Gym Member Retention

Guest Experience News

Want to keep your members happy and competitors at bay? Prioritize these four fitness center customer service tips. New fitness center members are great for business, but only if they stick around for the long haul. And with multiple fitness centers in most cities (and sometimes even smaller towns), other gyms constantly lure members away with specials like no initiation fee or time-sensitive discounted monthly rates. If you don’t want your current members to be enticed by competitors with equal...

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