Tag Archives: hotels

AI-assisted hotel booking concept showcasing speed, accuracy, and convenience, with focus on app development, UX UI design, and modern travel technology.

Artificial Intelligence Will Either Bolster or Erode Guest Experience

Industry News, ,

Speed has always defined hospitality. But as artificial intelligence accelerates service even further, one question looms: what happens when hotels move too fast for their guests? New research from Penn State University’s School of Hospitality Management warns that automation may close some long-standing service gaps – or widen them dramatically. Poorly designed systems risk deepening the disconnect between what guests expect and what they experience. In an era of breakneck innovation, Marriott ...

Enter your email below to access this content:

Already a subscriber? Please login

Retain New Hotel Staff in 5 Easy Steps

Leadership

One of my first jobs out of college was working the front desk at a major hotel chain. My first (and final) shift lasted a total of 3.5 hours. Why? Because my training experience was terrible and could've been much better. The first moments of a new job can mean the difference between a long and fruitful relationship with an employee or wasted time and resources losing one. In my case, my new hotel career began inside a broom closet. I was set up on an ancient computer and told to work my way th...

Enter your email below to access this content:

Already a subscriber? Please login

An elderly couple sits in a modern hotel lobby, talking to a hotel staff member who is helping them with the check-in process. Luggage is nearby, indicating they are starting their stay.

10 Ways Resorts Can Enhance Guests’ Golden Years

Emotions, Perceptions, Feelings

There’s a new type of vacationer in town, and they’re ready to see the world and have a great time doing it. Retirees are traveling more than ever, and resorts should be ready to welcome them with open arms – and an engaging itinerary. America will see the biggest increase in retirement ever: More than 11,000 people a day are reaching the age of 65 this year, and a record-high 4.1 million workers will retire through 2027. So why should the travel industry take notice of this retirement tidal wav...

Enter your email below to access this content:

Already a subscriber? Please login

Interior of a luxury hotel lobby.

Don’t Forget the Strategy in “Strategic Partnering” Your Hotel Brand

Insights,

Hotels want loyal customers, and gone are the days of timid partnerships in an attempt to keep you. The forays are slowly becoming more aggressive — some have even made attempts to associate themselves with the clothing industry. Vanity Group has partnered with many brands to make headway in the hotel amenities space, thinking that consumers will positively associate quality sleep with those brands. You should consider these partnerships and what your competitors are doing, but don’t be so quick...

Enter your email below to access this content:

Already a subscriber? Please login

How hotels should respond during a booking system outage.

How to Respond if Your Booking System has an Outage

Best and Worst Practices

Figuring out who booked rooms and how long they will stay is the bread and butter of any hotel business. Many of these processes no longer happen with paper and pencil, and they haven’t for decades. Advancements in this way are useful and more efficient, but they leave you at the mercy of electrical technology that can fail. What do you do if your front desk staff is dealing with an outage? One of the first steps should be to contact your information technology professionals. They can help you g...

Enter your email below to access this content:

Already a subscriber? Please login

WASHINGTON, D.C., USA - JUNE 03, 2022: Waldorf Astoria Hotel in downtown Washington, D.C., USA. June 01, 2022 new opening of the 5 star luxury hotel Hilton Waldorf Astoria, the former Trump Hotel.

A Rebrand can Rejuvenate Your Hotel – If Handled Appropriately

Insights,

Attaching yourself to a brand requires a great deal of logistical care, and there are numerous other concerns to consider as well. Some of the larger hotel brands are creating more brands in an attempt to broaden their reach, even to hotel guests who are none the wiser. One expert compared that phenomenon to the vast array of cereals available in a standard grocery store. Researchers from the University of Delaware and Cornell have found that rebranding can be especially lucrative. Others from t...

Enter your email below to access this content:

Already a subscriber? Please login

Fairmont Washington D.C. located at 2401 M St NW Washington, DC 20037

What’s the Buzz: Fairmont Washington DC Builds a Sustainable Guest Experience

Insights,

The Fairmont Washington DC has been a hub of activity for sustainability efforts for more than a decade, and it's building a reputation among guests who choose their stays based on the hotel's environmental practices. The 413-room luxury Fairmont Washington DC sits in the heart of the nation's capital, just one mile from the White House in the city's historic Georgetown neighborhood. The property, which initially opened in 1985 as a Westin, has hosted many notable people, including Muhammad Ali,...

Enter your email below to access this content:

Already a subscriber? Please login

A hotel or travel agency representative is talking with a senior tourist couple offering various tourist services.

Inside the System That Keeps Hotels and Travel Agencies Connected

Insights, ,

Most guests never see the machinery behind a smooth hotel stay. A travel advisor keys a preferred rate into a global distribution system, the booking hits the hotel with the correct codes, and the traveler arrives to find what was promised. That invisible handoff – clean rate, correct amenity, on-time commission – is where ABC Global Services operates every day. Even as AI streamlines routine tasks, travelers still value human help for meaningful decisions and the business travel market riding a...

Enter your email below to access this content:

Already a subscriber? Please login

A Simple Marketing Tool for Hotels: Newsletters

Communication and Messaging

In today's digital world, it's crucial for hotels to maintain a connection with their guests. Social media platforms and online marketing campaigns are effective, but newsletters offer a unique opportunity for any marketing team. They are a direct line of communication that can bypass the noise of social media’s doom scrolling. According to one report from McKinsey and Company, a management consulting firm, about 7 in 10 consumers expect personalized marketing, and just as many get frustrated wh...

Enter your email below to access this content:

Already a subscriber? Please login

Why I Won’t Return to This Pricey Hotel that Failed to Live Up to Its Marketing

Communication and Messaging

When I had to book a last-minute trip to Sedona, Arizona, last spring, I knew I’d have to pay a fairly high nightly rate for a hotel or an Airbnb rental. I didn’t have much of a choice, though, since the friends I was staying with in Phoenix had an emergency and needed some space to themselves for a couple of nights. So, I searched online for a hotel that I could afford, with a nightly rate of up to $300. The pickings were slim, with many hotels charging higher rates than that, and many others c...

Enter your email below to access this content:

Already a subscriber? Please login