Tag Archives: social media

Social media engagement, Digital marketing concept. Working on computer for creating social media platforms to build relationships and drive sales. Engaging activities responding to comments, sharing.

Social Media Engagement Contributes to Life-Long Customers

Communication and Messaging, , , ,

A coworker of mine is a fanatic of the German beer Paulaner Bräuhaus. Talking to him recently, I realized his infatuation goes beyond just the quality of the drink – most of it is due to his communication with the brand. On a recent weekend, he shared a photo of Paulaner Bräuhaus’s Octoberfest release that he had picked up from a big-box liquor store. He tagged the German brewery in the photo and then received a direct message to his account thanking him for the purchase. He briefly chatted back...

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Man recording podcast in modern office setting with headphones, microphone, and smartphone. Professional setup for audio and video content creation. Engaging in remote communication, social media.

The Social Media Whisperer: How to Quietly Impress Influencers Without Pandering

Insights, ,

The guest didn’t tag your location, didn’t follow you on Instagram, and didn’t post a selfie in front of your mural. But they did feature your restaurant in a video that’s racking up views – and their caption says it all: “This place just gets it.” In the age of curated feeds and viral reels, many hospitality brands are chasing likes with flashy gimmicks. But the most influential social media content often doesn’t look like a sponsored shoot – it feels real. That’s why the smartest hotels and re...

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How to Deal with Off-Brand Influencers in Your Hotel

Best and Worst Practices, ,

Nowadays, it’s common for influencers to wreak some minor havoc on your hotel with pranks or other activities meant to bring attention to themselves. How you respond is key, and here’s what you should consider. The unfortunate reality is that social media influencers often expect free hotel stays. Regardless of what you think about people who accrue their fame from Internet spectators, you must be prepared to deal with these requests. As long as businesses put their money into posting on social ...

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