The Social Media Whisperer: How to Quietly Impress Influencers Without Pandering

The guest didn’t tag your location, didn’t follow you on Instagram, and didn’t post a selfie in front of your mural. But they did feature your restaurant in a video that’s racking up views – and their caption says it all: “This place just gets it.” In the age of curated feeds and viral reels, many hospitality brands are chasing likes with flashy gimmicks. But the most influential social media content often doesn’t look like a sponsored shoot – it feels real. That’s why the smartest hotels and re...