Customer loyalty is based on much more than product alone. Whether you own one coffee shop or offer multiple locations, it’s important to build guest loyalty with exceptional products and customer service that keeps your customers from checking out other coffee shops in the neighborhood — and potentially choosing to sip a competitor’s lattes for good. I’ve been going to the same coffee shop daily for six years now. Before that, I was loyal to a different coffee shop for more than 10 years. While...
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