How Hotels Can Turn the 2026 World Cup Into a Hospitality Opportunity

With the 2026 FIFA World Cup set to begin on June 11th, there have been reports that the demand for hotel rooms across the United States may be lower than originally expected. For instance, the American Hotel & Lodging Association(AHLA) recently reported that nearly 80% of hoteliers in host cities say that bookings are tracking lower than initial forecasts. There is some reason for concern but as GEM Journal reported several weeks ago, hotels must prepare ahead of time, and help their guests...