As AI Expands in Retail, Shoppers Still Want Convenience

Retailers are racing to integrate AI tools into everything from personalization engines to inventory systems. Yet consumer enthusiasm has not kept pace. A recent report found that only 37% of shoppers had a positive experience with a brand’s AI — a reminder that technological sophistication does not automatically translate into customer satisfaction. The lesson for retailers is clear: sophistication matters less than how easily customers can move through the buying process. To make the most of i...