These top customer service trends make banking more convenient and up-to-date for loyal and new bank customers alike. Customer service in banking is the “new marketing battlefront” among financial institutions and other companies, according to a customer experience (CX) marketing survey from industry insight and business guidance company Gartner. “More than two-thirds of marketers responsible for CX say their companies compete mostly on the basis of CX,” according to the survey. “And in two year...
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