More than three-quarters (81 percent) of consumers surveyed say they’d like to enjoy local experiences while staying at hotels, according to “Hotels’ Digital Divide,” a report from hotel operations Platform Alice. Local food, fun, and festivities top the list of local experiences that guests seek, and many look to hotel staff and management for guidance and suggestions. “Nearly every guest seems open to a concierge-like suggestion. It might be the quickest way to please everyone, all the time,” ...
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