Don’t limit your loyalty program to just rewarding the number of guest visits. There are plenty of ways to offer a rewards program that keeps guests coming back. Loyal guests generate ten times more revenue in their lifetime than new customers, according to hospitality technology provider Five Stars. That’s just one reason why your loyalty program must be designed to turn new guests into returning guests. “Since it can be costly to acquire new customers, retaining customers is a crucial way to m...
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