Bring Back the Retail Store Greeter. It Was an Invaluable Guest Experience Role.

Greeters can change the way customers feel about a retailer for the better. Hi there, welcome in! Those few words, said by a pair of very enthusiastic women organizing products by the door, instantly set a positive tone for my shopping experience. I was no longer just poking my head in to take a quick look around before ducking out. I felt encouraged to hang around and browse, to look at the new decor that the employees had been fawning over. But creating that welcoming atmosphere has been shown...