The guest experience manager

Best Practices and up to the minute news on Customer Experience Management and Service Excellence

Have a guest experience tip? Click here to share.
Have a guest experience tip? Click here to share.

Best Practices and up to the minute news on Customer Experience Management and Service Excellence

Catering to the Wellness Traveler: Strategies for 2025

Woman, beach and sunset with yoga, balasana and stretching for health, fitness and mindfulness on holiday. Girl, workout and zen meditation for peace, mindset and nature with chakra balance by ocean.

U.S. travelers spent roughly $258 billion on wellness trips last year. It’s a trend hoteliers and hospitality leadership would be foolish to overlook. The trend shows no sign of slowing down in 2025. It also has a wide-ranging demographic of travelers. A recently released report from the Global Wellness Summit called the “Future of Wellness Tourism 2025” shows Baby Boomers may have kickstarted modern wellness travel, but Millennials are amplifying it. Wellness travelers now want more than tradit...

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Joe Pye

Joe Pye is the Editor-in-Chief of The GEM Journal. For the past eight years, Pye has worked as a finance reporter before diving into the world of guest experience. He’s observed one common thread among his finance and hospitality reporting: emotions drive financial decisions. Unforgettable guest experiences can lead to lifelong customers.
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