Cruise Ships Are Welcoming a Younger Generation of First-Time Cruisers

A new demographic of travelers is setting sail on the high seas: younger, first-time passengers. According to this year’s State of the Cruise Industry Report, 27% of cruise passengers are new to cruising – a 12% increase from just two years ago. Along with an increase in cruise newbies, more than one-third of passengers are now under the age of 40, signaling a shift in the industry’s clientele. Cruise line amenities and marketing strategies are also shifting from elderly leisure to a high energy...