The human touch was the only thing that could turn around this guest experience that left a frustrated customer in its wake. This year, I decided to take the leap and pay for an annual subscription to a brand that offers classes and tutorials that could benefit my work as a writer. The brand also offered a free gift subscription, which I was excited to give to a fellow writer friend. I pulled out my credit card to pay, hoping to wrap up the transaction within a few minutes. However, the task of ...
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