Let’s Get “Phygital:” Is Your Company Ready to Blend the Physical and Digital Guest Experience?

The phygital trend blends physical and digital channels for a better customer experience. The pandemic brought significant changes to the way consumers shop, especially in the retail industry. During the height of COVID lockdowns, shoppers expected curbside pickup from retailers and grocery stores for their online orders, and many still use that service today. Today’s consumers want the convenience of a “phygital” customer experience, the blending of physical and digital channels both online and...