Lighting Enhances Guest Experience and Boosts Hotel Revenue

Some of the most memorable experiences for your guests are subconscious. The emotional response of the five senses (touch, scent, sound, taste, and sight) can determine the perceived value of your hotel. Sight can be brought to the forefront of sense by focusing on lighting. In the hotel industry, the name of the game is creating memorable guest experiences to drive revenue and repeat business. How can you capitalize on an overlooked way to enhance ambiance and your guests’ comfort in this compe...