Loyalty Programs are Your Friend

Giving your hotel guests perks can give you a steep revenue increase. In the competitive hotel industry, establishing and maintaining a loyal customer base is crucial for sustained success. Loyalty programs are essential tools for hotels, offering a variety of benefits to both guests and hoteliers. The influence of loyalty programs cannot be stressed enough. A study from research firm Phocuswright found that three-fourths of hotel bookings are linked to these programs. Cornell University’s Cente...