Nearly 70% of Consumers Will Leave a Brand They Don’t Trust. Here’s How to Keep Them

Reputation can be ruined in minutes with the reach of online reviews and social media. Giving consumers a reason to trust a company over its critics will avoid having to make reparations. In a poll on brand trust, almost 70% of respondents agreed that they’d soon stop purchasing from a company if trust was not established. And right now, consumer trust is one of the most important assets a brand can have. Presently, ever-changing policies and the implementation of AI and other new technology can...