Tag Archives: hotels

The Hotelier’s Quick Guide to Hotel Marketing Segmentation

Guest Experience News

Knowing who your guests are and why they travel is key to maximizing revenue with hotel marketing segmentation. Is your hotel or brand using hotel marketing segmentation to maximize revenue? If not, creating a hotel marketing segmentation strategy is in order. Hotel marketing segmentation groups hotel guests into different categories based on past booking patterns and reasons for travel, according to marketing and event management company Cvent. “By segmenting hotel guests into market groups, ho...

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What to consider when hiring housekeeping staff for your hotel.

What to Consider in Hiring Housekeeping Staff

Competitive Intelligence

Housekeeping is a notoriously low-paying job, but you can use the people you do hire to do some of the recruiting for you. It could very well be that the person you hire knows other people who would be open to working for your establishment under the right circumstances. Who better to extol the benefits therein than someone who just heard about a certain place and accepted a job there? It’s hard to gauge this for a number of reasons, but you will want to consider the speed at which the folks you...

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Guest experience lessons from Atlanta's June 2024 water shortage.

Guest Experience Lessons You can Learn from Atlanta’s Recent Water Shortage

Competitive Intelligence

A major city in the southeastern United States recently found itself dealing with a water shortage because of old infrastructure. Your hotel guests need water to shower, and to clean perhaps, and to cook or whatever else they have in mind. Your hotel business needs water to wash and clean among the many other demands of the hospitality business. So, what should you be doing prior to an emergency? What should you be doing once your locale identifies a water issue? Make sure you’re communicating w...

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Keep Up With Hotel Trends Using These 4 Ideas

Industry News

Prices are rising and guest satisfaction is decreasing. More than half of the U.S. hotel industry has raised its prices. Those new costs, however, are not translating to new amenities – and guests are taking note. According to Forbes, ever since prices began to jump post-pandemic, there has been a “considerable drop in guest satisfaction,” particularly in 2022. If hotels are going to make travelers pay more, then they need to ensure those costs are warranted. Hoteliers might be increasing their ...

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Maximizing Hotel Revenue: 4 Strategies to Optimize Profitability

Competitive Intelligence

Some simple tips can help you boost the books. Your rooms might be full but that doesn’t mean you’re taking advantage of all your potential revenue streams. With proper revenue management, you can fix that. Hotel revenue management means analyzing and predicting guest spending while adjusting your costs and availability accordingly so you put the most optimal prices in place. Essentially, it’s simply running the math on how you can increase your overall revenue. According to STR, which analyses ...

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Efficient Water Management for Hotels: Strategies to Reduce Usage by 20%

Competitive Intelligence

Don’t let expenses drain you dry. A few upgrades can save you lots of cash. Nobody wants to open an envelope to see a heart-stopping bill, this is especially true when you’re housing hundreds of people on a daily basis. A study with the Seattle Public Utilities Company (SPUC) found that the typical hotel serving at least 75 rooms goes through about 100 gallons of water per room per day. Older or luxury hotels with more amenities like restaurants have to spend even more than that. Through their s...

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WNBA Expansion Could Be Boon for Hoteliers Who Plan

Insights

Women’s basketball has become much more popular in recent years, and leadership within the Women’s National Basketball Association has taken notice. Hoteliers would be smart to pay attention to the markets they will support teams in coming years. A team in Toronto is coming soon, and perhaps others in places like Nashville and south Florida. There is a special opportunity that hoteliers have to take advantage of a burgeoning product. Women’s basketball has been popular for decades in parts of Eu...

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4 Ways to Better Gauge Guest Experience Than Just Google Reviews

Communication and Messaging

They simply offer one snapshot and don’t paint the full picture. Sure, guests may book a room with a hotel and leave without complaints. But that doesn’t mean they really enjoyed their stay. A hotel’s online reviews could be overwhelmingly positive, but you still may not have the full picture. Consumers are far more likely to write a review after a positive experience than a negative one, according to SEO marketing platform Brightlocal. This is good news, to an extent, as 98 percent of consumer...

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Nearly a Third of Consumers Want to Take Advantage of Their Remote Work

Insights

U.S. workers are taking “flexcations,” and they’re planning well in advance. Be sure to make it onto their itinerary. The pandemic revolutionized the remote and hybrid work industry. While remote work isn’t required the way it was a few years ago, it’s still here to stay. About 41 percent of full-time employees work either remotely or in a hybrid model. It’s even projected that by 2025 nearly 33 million Americans will be working remotely. This leaves people with plenty of time to travel without ...

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Vacationers Seek Peace and Tranquility with ‘Slow Travel’

Competitive Intelligence

Vacations are slowing down this summer – but that doesn't mean there will be less travel. What it does mean is that guests will be doing less during their trips. ‘Slow travel’ is a growing trend where guests seek to unwind and unburden their schedules while away on leisure trips. This vacation strategy provides a way of avoiding the “I need a vacation from my vacation” feeling, and it’s catching on across the world. Purpose-driven trips are a divergence from the typical “jam-packed vacation itin...

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