Women’s basketball has become much more popular in recent years, and leadership within the Women’s National Basketball Association has taken notice. Hoteliers would be smart to pay attention to the markets they will support teams in coming years. A team in Toronto is coming soon, and perhaps others in places like Nashville and south Florida. There is a special opportunity that hoteliers have to take advantage of a burgeoning product. Women’s basketball has been popular for decades in parts of Eu...
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