Tag Archives: marketing

Marketing Tips to Boost Customers and Profits

Communication and Messaging

Promotion is an ongoing battle, both for small businesses that have just opened their doors and big companies that profit millions annually, but it doesn’t have to be a hard fight. While every business has its own needs, there are many tried-and-true tactics for encouraging growth. Strategies involving raising awareness, generating demand, and offering promotional pricing can raise revenue to the next level. While working for a grocery store expanding into new territory, I’ve participated in the...

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Young family with two children packing for holiday.

10 Ways Hotels Can Appeal to Their Biggest Little Influencers

Insights, ,

Children have become a major factor in hotel bookings. According to the 2025 Hilton Annual Trends Report, 7 in 10 families choose travel destinations based on their kids’ input. The child-led travel trend underscores the importance for hotels to consider a group of guests they might have been overlooking or treating as a problem to solve, rather than an opportunity to serve. Intentionally curated, family-friendly environments delight young guests and encourage them to return. Hilton’s report rev...

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Woman influencer, food review blog and content creator filming online video in cafe restaurant. Creative live streaming, shooting 5g web vlog and virtual mobile phone app broadcast for social media.

Why Independent Restaurants are Hiring Marketing Pros to Handle TikTok and More

Communication and Messaging,

It used to be enough for an independent restaurant to rely on word of mouth and a few Yelp reviews. Today, a restaurant’s digital presence is often its first impression – and increasingly, that impression is formed in under 30 seconds through a swipe on TikTok or Instagram Reels. What was once optional has become essential: short-form video, mobile-friendly websites, and an online persona that reflects the in-person experience. For time-strapped owners juggling everything from payroll to plating...

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User gives rating to service experience on online application, Customer review satisfaction feedback survey concept, Customer can evaluate quality of service leading to reputation ranking of business.

The Power of Promises: 5 Rules for Building Brand Trust

Leadership, , ,

A compelling promise can set your business apart. When a company makes a bold commitment and consistently delivers – meeting expectations and often exceeding them – it builds trust. Some brands have mastered this art:

1-800 Contacts: With their "Gajillion Percent Promise," this virtual one-stop contact retailer boasts an unwavering dedication to satisfaction. Dealing with their customer service team is a dream. Steak 'n Shake: The original slogan, "In Sight, It Must Be Right," showcased transpa...

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Video camera filming actress woman acting for movie on luxury hotel location behind the scenes of shoot. Professional videography equipment shooting outdoor.

How to Deal with Off-Brand Influencers in Your Hotel

Best and Worst Practices, ,

Nowadays, it’s common for influencers to wreak some minor havoc on your hotel with pranks or other activities meant to bring attention to themselves. How you respond is key, and here’s what you should consider. The unfortunate reality is that social media influencers often expect free hotel stays. Regardless of what you think about people who accrue their fame from Internet spectators, you must be prepared to deal with these requests. As long as businesses put their money into posting on social ...

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Dinner with friends. Group of young people enjoying dinner together. Dining Wine Cheers Party Thanksgiving Concept.

Soaring Grocery Bills Open Doors for Restaurants to Serve Thanksgiving Magic

Guest Experience News, ,

Prices are still high as we approach one of the biggest food-shopping events of the year: Thanksgiving. Households are feeling the financial pinch as grocery costs have climbed nearly 4% since last year, according to the Consumer Price Index – adding to the significant 10% jump from 2022. With the cost of preparing a big meal at home now edging closer to the price of dining out, restaurants have an opportunity this Thanksgiving to invite guests to leave the shopping, cooking, and cleanup to the ...

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Autumn fall baking ingredients. Organic pumpkins, apples, pecan and almonds and seasonal spices, creative flat lay. Making pumpkin or apple pie for Thanksgiving and autumn holidays.

Pumpkin Spice It-Up: 11 Foods and Drinks to Get in On the Craze

Emotions, Perceptions, Feelings,

I know you might be tired of hearing “pumpkin spice this” and “pumpkin spice that.” Make fun of the pumpkin-spice-girl allegations all you want, but the numbers don’t lie. A 2023 Harris Quest and Stagwell Marketing survey found that 63% of Americans feel the hype is just right. More than a quarter of respondents said it should be a year-round staple. Coherent Markets reports that the pumpkin spice market was worth $1.1 billion in 2023 and is projected to grow to $2.4 billion by 2031. A portion o...

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Using Hospitality as a Disguise: Are You Delivering Your Promises?

Communication and Messaging, ,

It was a dark, scary night. The wind was howling and the lights were flickering. The hotel sign promised “friendly service,” so we ventured inside hoping to find a reassuring face. Our overworked, travel-weary souls were craving a comfortable bed. We remembered an advertisement for this hotel that promised sweet dreams and a relaxing stay. The word “welcome” appeared everywhere. Unfortunately, it was all a disguise to get us in the door. Our hopes for sweet dreams turned into instant nightmares ...

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Service by Mail: Define the Promise and Deliver It!

Communication and Messaging, , , ,

Promises. President George Washington, whose birthday we celebrate each February, once said: “Undertake not what you cannot perform, but be careful to keep your promise.” Easy to say — much harder to do. It is even easier to write a promise in a marketing message and then leave someone else responsible for delivering it. Hotels and hospitality organizations spend thousands of dollars creating marketing materials that promise memorable experiences, attractive offers, and exceptional service. But ...

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