Customers are always looking for the next best thing. Understand these key metrics to ensure you’re keeping up, no matter what kind of business you run. Do you know your guests are happy enough for repeat business? Or just think they are? Recent data from a market research group shows only 23 percent of customers are “very satisfied” with their experience at most businesses. Hanover Research regularly polls consumers for businesses to gauge the ROI of their offerings. More than 4 in 10 said they...
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