Automotive manufacturers must strengthen dealer relationships for a better customer experience. Customer expectations for purchasing and using vehicles are radically changing, according to “A Customer Experience Reboot,” a report on the automotive industry from Accenture, a global professional services company. For the report, Accenture surveyed 7,500 car owners and 203 dealers across six countries and interviewed more than 20 automotive industry insiders, executives and experts. Accenture also ...
Enter your email below to access this content:
Already a subscriber? Please login
