As Tourism Slows, Las Vegas Faces a Guest Experience Challenge

Las Vegas welcomed 38.5 million visitors in 2025, a 7.5% decline from the previous year, according to a Reuters report citing the Las Vegas Convention and Visitors Authority. While it's still early in 2026 and visitation could rebound, the decline raises an important question: Why are fewer travelers choosing Las Vegas? There is no single explanation. Economic uncertainty, reduced international travel, and tighter discretionary spending have likely all contributed to the slowdown. At the same ti...