Capitalize on the Three C’s of Guest Experience

Travelers have come to expect a certain level of care during their hotel stay, between convenient booking options, an easy check-in assisted by a friendly agent, and common amenities like a pool or fitness center. In such a competitive industry where this is the standard, how does a hotel create a lasting impression? Guest experience is all about tapping into guests’ desires, and these are often simplified as the three C’s: communication, convenience, and choice. By understanding this backbone a...