Study Finds AI Agents Will Drive Loyalty Choices

A new hospitality paper out of Florida Atlantic University lands an uncomfortable but straightforward punchline: As travelers offload planning to artificial-intelligence agents, loyalty may shift from hotel brands to the software those guests trust to choose for them. In a press release, the authors describe a scenario many hoteliers already recognize: a traveler says, “Book Miami, under $200, with a pool and strong reviews,” and an AI agent scrapes inventory, sentiment, and amenities, then eith...