I spent nearly two decades as a performer and educator, and it taught me everything I need to know about connecting with guests during tours. Tours are a crucial part of business. It’s the moment when selling has to be handled with the utmost grace, and it has to be paced properly so guests aren’t turned off the moment they start learning more about your service or product. Presentation, delivery, and style needs to be customized for each tour, and often this has to happen on the spot, depending...