Tag Archives: hotels

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How TikTok’s New Travel Ads Could Reshape Hospitality Marketing

Communication and Messaging, ,

TikTok is no longer just an entertainment platform – it’s now a powerful force in travel discovery and planning. At the Skift Megatrends event in London, Hannah Bennett, TikTok’s Head of Travel, announced the upcoming "Travel Ads" launch, a product designed to help hospitality brands connect with users actively searching for trips. This move underscores how social media is shaping travel decisions more than ever, with TikTok reporting a 250% year-over-year increase in travel-related content. Wit...

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What to Do When Your City Has a Water Problem

Leadership,

When guests check-in, they expect hot showers, clean drinking water, and fully functioning bathrooms. But even basic water services can’t be taken for granted in some U.S. cities. Cities like Jackson, Mississippi, and Flint, Michigan, have made headlines in recent years for contaminated or unreliable water supplies. But water issues aren't always dramatic or sudden – they can be part of a slow decline in public infrastructure. And hotel operators can’t afford to be caught off guard when water st...

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How to Prepare Your Hotel for a Wedding

Insights,

A wedding can be one of the most joyful days in a couple’s life – and one of the most chaotic for the hotel team hosting it. With high emotions, dozens (if not hundreds) of guests, and tight timelines, even small missteps can spiral into costly headaches. If your property books weddings or hopes to in the future, preparation is everything. The smoother the experience for the couple and their guests, the more likely your venue will be recommended again – especially in tight-knit communities where...

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How to Use Morning Shifts to Prepare for the Rest of the Day

Leadership

Mornings are crucial in hospitality. Many people wake up with requests, while others need assistance resolving issues that arose overnight. A well-run morning shift sets the tone for the entire day. Yet, in hotels where the morning hours tend to be quieter, employees may take a more leisurely approach, scrolling through social media instead of tackling tasks that could benefit their colleagues later. Instead of allowing this downtime to go to waste, employees should focus on the work that will h...

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How to Deliver Bad News of a Layoff While Maintaining Professionalism

Insights,

The recent surge in layoffs, reaching levels not seen since 2009, has raised concerns across various sectors. In February 2025, U.S. employers announced 172,017 job cuts, marking the highest monthly total since July 2020. While the hospitality industry has remained relatively stable, economic uncertainties necessitate preparedness for potential workforce reductions. Delivering layoff news with professionalism and empathy is crucial to uphold the dignity of affected employees and maintain organiz...

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Long Term Stays and Your Hotel

Insights

Working in and around hotels, you’ll meet thousands of people visiting your city for work or pleasure, intending to return home within a few days. Less frequently, you’ll encounter individuals or families looking for a completely different experience. Instead of a standard two- to four-day excursion, they seek what the industry refers to as a long-term stay. Extended Stay America and similar budget-friendly hotel brands are known for accommodating guests needing weekly lodging, often serving the...

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An Argument for Hiring Recently Laid-Off Federal Workers at Your Hotel

Industry News,

As the federal government contracts, thousands of people enter the job market and compete for jobs in many of the economy’s sectors. Gov. Wes Moore clarified that Maryland will attempt to hire many federal workers who have recently lost their jobs. The same is true for leaders in the nation’s capital. As a hotel leader, you may be connected enough to reach out to someone in your network who has been laid off recently. In any case, you may find yourself with applicants from the federal government...

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Smart hotel in hospitality industry 4.0 concept, the receptionist robot (robot assistant ) in lobby of hotel or airports always welcome customer the service is including room, information provision.

New to Event Tech? Here’s What You Need – and What You Don’t

Insights,

Live events have made an incredible comeback in recent years. Have you attended one recently? You’ve probably noticed how technology plays an important role in managing the whole thing. Since the pandemic, the Global Live Events market grew by nearly 54% (from 2020 to 2023). Last year’s Live Events Market Report projects an increase of $695 billion in the next few years, while market research company Technavio predicts a bigger jump of roughly $1,008 billion. The forecasts may differ, but the co...

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Why Hoteliers Should be Paying Attention to a Lawsuit in Pennsylvania

Competitive Intelligence,

A woman has sued a major group that plans basketball tournaments in the northeastern United States and elsewhere. The lawsuit alleges that a company called U.S. Junior Nationals, which runs almost every major girls' basketball tournament in the United States, has required participants to stay at certain hotels to compete in the tournaments in which their teams were. Here’s why that matters for hotels: to some extent, backroom deals like this happen all over the United States. Pay attention to th...

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Improve Your Hotel’s Visual Appeal By Focusing on These 3 Basics

Emotions, Perceptions, Feelings

The allure of a hotel depends on more than just a comfortable bed and impeccable customer service. The aesthetic and the decor design can transform a boring or uncomfortable stay into a memorable experience. When guests enter a hotel lobby, they are greeted by a reception desk and by an atmosphere that emulates the hotel’s character. Shabby and boring decor can make the place feel cheap. A well-thought-out design can bring a sense of comfort or luxury. And sure most guests typically don’t spend ...

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