Take These 5 steps to Map the Hotel Guest Experience Journey

Are you mapping the guest experience journey at your hotel? If not, you’re missing out on an important way to increase guest loyalty and boost revenue. The guest journey doesn’t just begin and end when they check in and out, either. “The hotel guest experience, also known as GX, is the sum total of a guest’s interactions with a property and its team members during their stay,” according to hospitality platform Cloudbeds. “While the bulk of the guest experience happens on property, beginning with...