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The Rise of ‘Quiet Luxury’ in Hospitality

Hands of hotel maid putting plumeria flower and towels on the bed in the luxury hotel room ready for tourist travel.

Luxury in hotels isn’t about gold trim or over-the-top extras anymore. Today, the trend is “quiet luxury”: great materials, thoughtful service, and a calm, exclusive feel. It’s more than a look. It appeals to travelers who want comfort, authenticity, and meaningful experiences – not flashy displays of wealth. Understanding the 'quiet luxury' trend A shift in consumer preferences drives the concept of quiet luxury. According to a report by Bain & Company, affluent travelers are moving away fr...

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Joe Pye

Joe Pye is the Editor-in-Chief of The GEM Journal. For the past eight years, Pye has worked as a finance reporter before diving into the world of guest experience. He’s observed one common thread among his finance and hospitality reporting: emotions drive financial decisions. Unforgettable guest experiences can lead to lifelong customers.
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