Best Practices and up to the minute news on Customer Experience Management and Service Excellence
Between pop up advertisements, enticing signage, or mail flyers, you’ve attracted a potential customer through the door or onto your site. Now what? Now, the real trial begins. The customer’s experience can cause a domino effect with the power to affect business in a number of ways. A negative experience can lead to one star reviews, money lost immediately to reparations, poor reputation from word-of-mouth, and even bad press. Modern tools make customer data more accessible, allowing managers to...