Under the Influence: How to Market Your Hotel on TikTok Like a Viral Sensation

The TikTok ban has once again proven the influence and widespread use of the social media app. Every minute, 167 million TikToks are watched, software company CVENT reports. That means the app is prime real estate for advertising. There are many ways to advertise on TikTok -- and you don’t have to stick to one. You can pay for various forms of ads, pay an influencer, or produce free content. Influencers have a set audience, which you can use to reach them. Paid ads will force your content onto u...